Google PageRank
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The most Important SEO Factor?
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If you have spent any time on the internet, particularly doing any sort of online business,
then you know that Google PageRank is one of the most importantly discussed factors
in the world of Search Engine Optimization.
Every website owner strives to get the
all important high PageRank with Google. If a webmaster has a PR2 they want it higher.
If they have a PR 5 they want it higher. It is a never ending battle to be the best of
the best as far as ranking with the most popular search engine online.
PageRank is a numeric value that represents just how important a page is viewed on the internet.
Google assumes that when one page links to another page it is basically casting
its vote for the other page.
The more votes that a page gets then the more important that page seems.
Google also calculates the importance of a page by where the links are coming
from or basically which pages are linking for that particular page.
While PageRank is not the only factor that determines where your website may be
listed in search results, it is definitely one of the most important factors to consider.
You should note that the more inbound links your page has the higher your PageRank will be.
- 10 Links from Pagrank 0 sites equals 1 Link from a PR1 page
- 10 Links from Pagrank 1 sites equals 1 Link from a PR2 page
- 10 Links from Pagrank 2 sites equals 1 Link from a PR3 page
- 10 Links from Pagrank 3 sites equals 1 Link from a PR4 page
- 10 Links from Pagrank 4 sites equals ...
Normally Google updates their PageRank every 3-5 months. This process takes a few
days until all datacenters are updated. After that it won't change until the next update.
Here are some common mistakes and misunderstandings that we can help you to clarify:
Same Page but different PageRank
The rank of a particular page is based only on that page, not on the domain as a whole.
For instance:
- http://www.domain.com
might have a different PR than http://www.domain.com/index.htm although
it is actually the same page!
- PageRank can be different on URLs with www and without www
- A trailing slash could make a difference:
http://www.domain.com may have a different PageRank than http://www.domain.com/
To a web spider or crawler, www.domain.com, domain.com/, www.domain.comindex.html
and domain.com/index.html are all different URLs and therefore are considered
to be different pages.
Visitors may arrive at a website's homepage through any of these URLs and will be
taken to the same page as other visitors who use another version.
Web spiders see all these as different or individual URLs.
This makes a major difference when deciding PageRank.
Basically it makes no different what your filename is;
the spider can not determine the filename of a page that it gets
back when it is requesting a specific URL. If you link to the index.htm of
your site the spider does not recognize that. The spider simply picks up on
the links and assumes that all your URLs are different. If you standardize your
URL for your homepage it will help to ensure that your PageRank is not shared
with ghost or unimportant URLs. This will give you a much better chance of
receiving the PageRank that you want for the specific pages that you want.
It should also be noted that if your pages can be found under different URLs you
may experience problems with Google and other search engines for duplicate content.
Search engines pick up the URLs as different so when they see two pages that are just
alike they may consider the content on your pages to be duplicated which is definitely
not a good thing where articles and other website content are concerned.
Do Expiring Domains Loose Their PageRank?
Absolutely NOT!! PageRank, again is based on the links on the page
and their estimated value by the search engine. It has nothing whatsoever
to do with whether or not that particular domain is expired.
However - Expiring domains do often loose a significant amount of links
because they have expired. This can decrease the PageRank. You need to ensure
that the links are still active or re-activate them to increase that domain's
PageRank once again.
Higher Google PageRank = Better Ranking?
This one is a bit more complicated. Technically yes and no are both answers to this question.
Yes - The higher your PageRank the more links you have pointing to them.
Since link popularity is important for Google and other search engines algorithm
this makes a higher PageRank equal a better overall ranking. Again while this is not
the only factor to determine ranking it is an important one.
No - You can have a Google PageRank 4 with virtually no traffic and/or listings.
Incoming links will increase your PageRank however; they may be on irrelevant pages
which have absolutely nothing to do with the overall focus of your site.
Faked PageRank - Anyone can fake a PageRank.
It involves a simple 301 redirect to another domain and cloaking.
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This is how it works:
When a spider crawls a URL the server redirects the spider to a page with a high rank.
Google then assigns the higher PageRank to the page with the redirection
because it assumes that the pages are the same or identical.
When a visitor goes to that web page URL, the server does NOT redirect the visitor.
This means that the visitor sees the web page of the fakes and the Google
toolbar will display the PageRank of the redirected URL.
To visitors this simply looks as if a specific web page has a really high
PageRank although in truth it does not. This does not actually help to raise
that particular page's rank it just influences the PR display in the Google toolbar.
After the next update you have and keep your PR until the next update again.
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Please Note that this is a very unserious technique folks - dont do that!
No Follow - Links passing no value
If you do not want to pass your PageRank to external links that are located
on your website there is a simple no-follow tag that you can implement:
E.g <a href="http://www.external-domain.com/"
rel="nofollow">anchor text</a>
Search for domains with valid Google Pagerank only.
And let us help you find those domains that will help you increase your PageRank!!
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